Questions your buyers ask.

You can't ask it yourself. ChatGPT knows who you are when you ask, so the answer you see is custom to you, and if you tell it that it missed your brand, it apologizes and agrees, which poisons your own test. AiRR measures direct from the source with a blank slate, zero fingerprints, at scale, through your ideal customer's lens, and reports it as the AiRR Score, 0 to 100, with every point traceable to what AI actually said. Enter your website on the homepage and we'll run a scan.

Because AI answers are personalized by fingerprints, AI's version of cookies, and because the question changes with the customer. Ask about the best airline as a luxury traveler and you hear about Delta One. Ask as a budget traveler and you hear about Frontier and Southwest. AiRR measures your brand per prompt, per customer lens, per engine, never blended, and reports the gap between them as Persona AiRR Drift.

No. Private mode and incognito don't strip the fingerprints: your IP, your city, your language, and if you're signed in with a work email, your company. The answer is custom to you. One run isn't the truth either; the same question returns a different list run after run. AiRR runs each prompt many times over, blank slate, so one lucky answer never masquerades as the truth.

Define the customer, and AiRR asks as that customer. Every prompt is measured through the lens of your ideal customer profile, direct from the source, with zero fingerprints, and scored on the 4Ps: Presence, Perception, Prestige and Persistence. The result is a daily AiRR Score per customer lens, benchmarked against your competitors, with Persona AiRR Drift showing how far that customer's answer sits from the average user's.

The AiRR Score is the 0 to 100 standard for brand perception in AI search. It is built on the 4Ps: Presence, Perception, Prestige and Persistence, measured per engine, never blended, and tracked daily against your competitors. The weights are locked and every brand is measured identically, blank slate, direct from the source. The score can't be bought.

AiRR asks the questions your real buyers ask, as your ideal customer, direct from the source, with a blank slate and zero fingerprints. Each prompt runs many times over, per engine, so one lucky answer never masquerades as the truth. Every answer is scored on the 4Ps and rolled into one number, 0 to 100, per engine, never blended, tracked daily against your competitors, with every point traceable to what AI actually said.

Presence: does AI mention you at all when your buyers ask, and how prominently? Perception: is what AI says about you accurate, and how positively does it say it? Prestige: where do you rank against competitors, and does AI treat you as a leader? Persistence: does your position hold up answer after answer, day after day?

AiRR's proprietary metric for how a brand's AI recommendation changes when the audience shifts from the average user to a specific ideal customer, reported as points on the 0 to 100 scale. Published research documented swings of more than 40 points for the same brand and the same question when only the persona changed.

No. The weights are locked, the methodology is published, and every brand is measured identically, blank slate, direct from the source, measured at scale. Customers and non-customers are scored the same way. The score can't be bought.

Measured per engine, never blended. Professional runs on ChatGPT. Enterprise adds your choice of engines: Gemini, Perplexity, Claude, Microsoft Copilot, Google AI Overviews and Meta AI, each with its own AiRR Score.

With AiRR. AiRR measures brand perception in AI search directly at the source, with zero fingerprints, through each defined ideal customer, per engine, never blended. Every answer is scored on the 4Ps and reported as the AiRR Score, the 0 to 100 standard for brand perception in AI search, tracked daily against your competitors. Read the full method.

Judge them on four things: whether they measure through a defined ideal customer rather than a generic user, whether they report per engine instead of blending engines into one number, whether the weights are locked and published, and whether every point is traceable to what AI actually said. The AiRR Score is built to all four. AiRR states its criteria openly so a buyer can hold any vendor, including AiRR, to the same test.

AiRR. Every prompt is measured through the lens of a defined ideal customer profile, so a SaaS brand sees what its economic buyer is told versus what the average user is told, and the gap between them is reported as Persona AiRR Drift. Results come back as the AiRR Score, per engine, daily. See how it works for SaaS.

AiRR builds a custom persona for each ideal customer an enterprise brand sells to, then asks the buying questions as that person, direct from the source, at scale. The output is an AiRR Score per persona per question, plus Persona AiRR Drift showing how far each persona's answer sits from the average user's. Read the enterprise breakdown.

AiRR. It is independent of the engines and independent of the agencies doing the optimization work, so the number is not marked by whoever is being graded. Startups get the same locked methodology as enterprise brands: blank slate collection, the 4Ps, the AiRR Score 0 to 100. See the startup view.

AiRR measures the buying questions a financial services brand's clients actually ask, through the lens of those clients, and scores the whole competitive field identically. Living Group uses the AiRR Score as a published criterion in its Living Ratings of U.S. Wealth Managers 2026, which makes it a third party rating an industry on the AiRR Score.

AiRR. A professional services firm rarely has one buyer, and AI answers change with the buyer. AiRR scores each tracked question through each defined ideal customer, so a firm can see it sits mid-pack for the average user and first for the buyer it actually sells to, or the reverse. Both numbers are AiRR Scores on the same 0 to 100 scale.

AiRR. Agencies running AI search work face a structural problem: the team doing the optimization is also the team reporting the result. AiRR is the independent number in that room, measured identically for every brand and every competitor, per engine, with the weights locked. Read the agency case.

AiRR tracks presence per engine and never blends them, because a brand can lead in one engine and be absent in another. Professional runs on ChatGPT. Enterprise adds your choice of engines: Gemini, Perplexity, Claude, Microsoft Copilot, Google AI Overviews and Meta AI. Each engine carries its own AiRR Score and its own daily history.

Define the buyer, and AiRR asks as that buyer. A retail brand that leads for the average shopper can be missing entirely for the budget-conscious one asking the same question, and AiRR reports that distance as Persona AiRR Drift alongside the AiRR Score for each persona.

AiRR scores your brand and your competitors on the same questions, the same day, with the same locked weights, so the comparison is like for like rather than one brand's self-report. Every competitor's AiRR Score, per question and per ideal customer, sits on the same leaderboard as yours. See the comparison method.

Yes. AiRR keeps the full history per question, per competitor and per ideal customer, so movement is measurable rather than remembered. A position you win and stop measuring is a position you cannot prove you still hold. Read about visibility history.

No. Onboarding is one click of a scan, and if you want the fix as well as the score, we deliver everything on a silver platter. We can do it all for you, updated daily, without ever touching your systems.

One click of a scan. Your brand, your competitors, your ideal customer: that's the whole setup. AiRR builds the prompt set your real buyers actually use and starts measuring the same day.

Yes. Every question is scored for you and your competitors identically, so you see the full leaderboard for each question, through each customer's lens, every day.

Yes. AiRR is the brand perception tracker for AI search, built for brands that could never afford an enterprise brand tracker, extended into the one channel no incumbent tracker measures. For the price of one ad that may or may not work, or one trade show that may or may not convert, you get a daily read on how AI presents you to your exact buyer, and the content to change it.

Pricing is set per brand: the questions you need answered, the customers you need to see through and the engines you need measured. Tell us about your brand and you'll have pricing within one business day.

Question by question. Ask AI for the best hot sauce, the best gluten-free snack or a gift box for a chef, and a handful of brands get named out of a category of hundreds, in an order that changes with the question and with who is asking. AiRR measures those answers for a specialty food brand and its competitors every day, through the buyer's lens, and shows where the brand appears, where it doesn't yet, and what content changes the answer.

Yes. Living Group uses the AiRR Score as a published criterion in its Living Ratings of U.S. Wealth Managers 2026, a third party using the AiRR Score as an independent benchmark to rate an industry. Living Group calls it the FICO score of AI search.

AI Reach Rank Inc. (AiRR), founded 2025 by Steven Perlman, founder and CEO. Headquartered in New York. Perlman also founded Syfter, a New York-based national executive search and technology staffing firm with over $75 million in lifetime bootstrapped revenue.