Know where your brand stands in AI search. And why.

Quantifying how customers choose you. AiRR Score measures your brand's position across generative AI, then tells you exactly what's driving it.

Perception

Persistence

Presence

Prestige

Get Your AiRR Score

60 second overview · click to play

⚯

Gen X lawyer searching for best running shoes

⚯

Millennial teacher searching for best raincoat

⚯

Boomer retiree searching for best travel insurance

⚯

Gen Z entrepreneur searching for best accounting software

⚯

Millennial mom searching for best stroller

⚯

Gen X executive searching for best CRM

⚯

Gen Z student searching for best laptop under $800

⚯

Boomer physician searching for best EMR system

⚯

Gen X lawyer searching for best running shoes

⚯

Millennial teacher searching for best raincoat

⚯

Boomer retiree searching for best travel insurance

⚯

Gen Z entrepreneur searching for best accounting software

⚯

Millennial mom searching for best stroller

⚯

Gen X executive searching for best CRM

⚯

Gen Z student searching for best laptop under $800

⚯

Boomer physician searching for best EMR system

THIS IS NOT SEO. THIS IS GEO.

Your competitors are already being ranked by AI.
You just can't see it yet.

When someone asks generative AI for a recommendation in your category, it gives them three or four names. If yours is not one of them, that revenue goes somewhere else. Unlike Google, there are no page-two results. You are either in the answer or you do not exist.

Right now, your competitors could be outranking you in every AI-generated answer, and you would have no way of knowing. AiRR changes that.

Know where you stand

AiRR shows you exactly where your brand sits against every competitor in generative AI search, at scale, across every prompt that matters to your business. Not a sample. Not a screenshot. The full picture, measured daily.

No one else can tell you how far away you are from the brand ahead of you or behind you at both the brand level and the individual prompt level. That gap, measured in score points, is the difference between being recommended and being invisible.

✓ Your exact position vs. every competitor, updated daily

✓ Distance-to-next-position at brand and prompt level

✓ Persona-level analysis across demographic and behavioral segments

✓ Leaderboard ranking across your entire category

Know why you are there

Knowing your position is useless if you do not know what is causing it. AiRR's proprietary 4P framework and scoring algorithm break down the exact reasons behind your score: where you are strong, where you are weak, and what the AI models are actually saying about your brand when they build their answers.

We give you the intelligence. You decide what to do with it.

✓ 4P breakdown: Perception, Persistence, Presence, Prestige

✓ Source attribution: what the AI is citing and why

✓ Strength and weakness mapping per scoring dimension

✓ Sentiment, accuracy, and language analysis of AI-generated mentions

Every day you operate without this data, your competitors may be pulling ahead in the channel that is replacing traditional search.

See Where You Stand

PERSONA-LEVEL ANALYSIS

Different people get different answers

AI recommendations shift based on who is asking. AiRR tracks every persona that matters to your business.

Search at scale per persona

AI recommendations change based on who is asking. AiRR lets you run prompt analysis across demographic and psychographic segments, so you see how your brand performs for different audiences.

Not just "best CRM" but "best CRM for a millennial founder in Austin with 50 employees." At scale, across every persona that matters to your business.

Income Level Geography Generational Industry Company Size Role / Title

Millennials

Gen X

Enterprise

SMB

Prompt

"Best CRM for a millennial startup founder"

Acme Corp

TechRival

NextGen

AI-POWERED ENGINE

AI that analyzes AI

AiRR does not just track generative AI. It uses AI to do the work for you. Every layer of the platform is built on intelligent automation so you get deeper insights without the manual effort.

AI-Powered Custom Analysis

Our AI examines your AI search data and surfaces the patterns, risks, and opportunities a human analyst could miss. Competitive gaps, sentiment shifts, and ranking anomalies, all flagged automatically.

AI Prompt Discovery

Not sure which prompts to monitor? AiRR generates the prompts you should be tracking based on your brand, your category, and your competitive landscape. The platform tells you where to look before you even ask.

AI Persona Mapping

AiRR uses AI to create the ideal buyer personas for your brand and category. Instead of guessing who to track, the platform identifies the personas that matter most to your business and measures visibility across each one.

AI-Generated Presentations

Need to brief your CMO or share results with a client? AiRR builds a customized, ready-to-share presentation from your data. No decks to build. No slides to design. AI does it.

THE FRAMEWORK

The 4P Scoring Framework

AiRR Score is a composite 0-100 metric built from four dimensions. Each captures a distinct facet of how AI models represent your brand.

AiRR Score

Strong

Moderate

Weak

Perception

How is your brand described when mentioned? Accuracy, sentiment, and alignment.

Persistence

Does your brand's visibility hold consistently over time across prompt variations?

Presence

Does your brand appear in AI responses when contextually relevant?

Prestige

Is your brand recommended over competitors? Authority, trust, and rank position.

800M+

Weekly ChatGPT users

0-100

Composite scoring system

Proprietary framework

AI platforms are becoming the new search engines. Track the prompts that define your brand's relevance.

What's the best project management tool for remote teams? Best CRM for small businesses? Top accounting software for startups? Which marketing automation platform is best? Best cybersecurity tools for enterprises? Compare cloud hosting providers Best HR software for mid-size companies? Top e-commerce platforms for DTC brands? What's the best project management tool for remote teams? Best CRM for small businesses? Top accounting software for startups? Which marketing automation platform is best? Best cybersecurity tools for enterprises? Compare cloud hosting providers Best HR software for mid-size companies? Top e-commerce platforms for DTC brands?

Which ERP system is best for manufacturing? Best data analytics tools for startups? Top collaboration platforms for hybrid teams? Best customer support software? Compare email marketing platforms Which AI writing tools are best for content teams? Best supply chain management software? Top design tools for product teams? Which ERP system is best for manufacturing? Best data analytics tools for startups? Top collaboration platforms for hybrid teams? Best customer support software? Compare email marketing platforms Which AI writing tools are best for content teams? Best supply chain management software? Top design tools for product teams?

TAAIR ROI CALCULATOR

Every position has a dollar value

AI search gives you three to four positions. If you're fifth or later, it's useless. The math is simple: fewer spots means each one is worth exponentially more.

Position 1

$$$

More than half of overall revenue

Position 2

Strong but trailing P1

Position 3

Meaningful gap from P1

Position 4

Minimal capture

Not Appearing

Zero AI-influenced revenue

Want to know what your position is worth?

Our proprietary TAAIR calculation shows the dollar value of every prompt your brand appears in.

Calculate Your AI Revenue Gap

PUBLISHED RESEARCH

Data-driven insights on AI search

Our research tracks how AI models recommend brands across industries, with methodology published for full transparency.

CASE STUDY

Super Bowl LIX: How AI Models Recommended Advertisers

We tracked brand visibility across generative AI for every Super Bowl advertiser. The results reveal a massive gap between ad spend and AI presence.

Read the study

METHODOLOGY

AiRR Score: Measuring Brand Visibility in AI Search

A detailed breakdown of the 4P framework, scoring methodology, and how we normalize results across generative AI platforms with different response patterns.

Read the paper

PLANS

Built for teams that take AI visibility seriously

Founding member pricing for early adopters. Unlimited users on every tier.

STARTER

Starter

For brands getting their first read on AI search visibility.

✓ Unlimited users

✓ AiRR Score with full 4P breakdown

✓ Daily score tracking

✓ 5 competitors, AI-recommended for your industry

✓ 1 AI-recommended prompt

✓ 1 AI-recommended persona

✓ 30-day historical charts

✓ ChatGPT coverage

Get Started

What is AiRR Score?

AiRR Score is the first analytics platform purpose-built to measure brand visibility in AI search. While other tools focus on optimizing content for generative engines, AiRR provides the measurement layer: a quantified, repeatable, and benchmarkable way to know where your brand stands in AI-generated responses and why it is there.

How AiRR Score Measures AI Search Visibility

AiRR sends thousands of real, unpersonalized prompts to generative AI platforms like ChatGPT at scale. Every response is scored against the proprietary 4P framework: Perception (how are you described?), Persistence (does your visibility hold over time?), Presence (are you appearing?), and Prestige (are you recommended above competitors?). The result is a composite score from 0 to 100 that gives marketing teams a single, trackable number for their brand's position in AI search.

AI Search Measurement vs. AI Search Optimization

The market for generative engine optimization (GEO) and answer engine optimization (AEO) is growing fast. Many tools promise to help brands show up in AI search results. But optimization without measurement is guesswork. AiRR fills the analytics gap that every GEO and AEO strategy needs. Before you can improve your AI visibility, you need to know where you stand, how you compare, and what is driving your score. AiRR is the measurement of record for AI search visibility.

TAAIR: Total Annual AI-Influenced Revenue

AiRR introduced the TAAIR metric to translate AI search position into dollars. AI search typically surfaces three to four brands per prompt. Position 1 captures the majority of AI-influenced revenue. If your brand is not appearing, you are losing revenue to competitors who are. TAAIR gives marketing and executive teams a financial framework for understanding the value of every position in every prompt.

AI Search Ranking for Brands

In traditional search engines, rankings are deterministic: if you rank #3 for a keyword, you rank #3. In generative AI, there are no page-two results. When a customer asks ChatGPT for a recommendation in your category, it recommends three to four brands. Your brand is either in that answer, or it does not exist to that customer. AiRR tracks your ranking position across every prompt that matters to your business, showing you which categories you appear in, which you are excluded from, and what it takes to move up.

Built for Scale

AiRR is architected to measure brand visibility at scale across any large language model. From startups tracking a single brand to enterprises monitoring hundreds of prompts, competitors, and personas across multiple AI platforms, AiRR delivers daily scoring, trend analysis, and competitive benchmarking that no manual process or point tool can replicate.

10+ Years Building Companies Startups to Global Enterprise Inc. Magazine Contributor

Steven Perlman

Founder & CEO

Steven Perlman has spent over a decade building companies, teams, and hiring systems from scratch. He co-founded Syfter, a technology staffing and executive search firm, and built it from nothing to $75M+ in bootstrapped revenue. Throughout his career, he has worked with Fortune 500 enterprises, global agency holding companies, and startups he helped scale to unicorn status across technology, marketing, and AI. He has been responsible for more than 10,000 successful hires. His companies have earned 10 Best Place to Work awards, and he has built every team, system, and client relationship through hands-on, relationship-driven work.

He built AiRR because the same marketing leaders he was working with had no way to measure whether AI search was helping or hurting their brand. He understood their world. He saw the gap. And he built the standard.

$75M+

Revenue Built

10x

Best Place to Work

10,000+

Successful Hires

Advisory Board

Guided by marketing leaders who believe in this technology

CMOs and marketing executives from global brands serving as design partners, shaping the product and validating the category.

Todd Ames

MAP360 Collective, Bloomberg, Viacom

Patrick Fitzgerald

CNN, NFL Game Pass, Sirius XM

Garrett Friedrichsen

Mastercard, Ogilvy

Petek Pekgoz

Nomura, Lazard, JP Morgan, Citi

Jerry Rocha

Estee Lauder, Nielsen, Mediacom

Robert Rothschild

Botify, SAP, Oracle

In Their Words

What they're saying about AiRR

The signup process is beautiful, intuitive, and error-proof.

Petek Pekgoz // Nomura, Lazard, JP Morgan, Citi

You can't swing a dead cat without hitting a new tool. This is a consolidation of data they're already using in an AI format.

Jerry Rocha // Estee Lauder, Nielsen, Mediacom

You can't change what you don't measure.

Robert Rothschild // Botify, SAP, Oracle

FAQs

Get answers to the most common questions about AI search and AiRR Score.

How does AiRR Score work?

AiRR sends thousands of real prompts to generative AI platforms at scale, using blank-slate (unpersonalized) queries to eliminate bias. The responses are scored against our proprietary 4P framework, producing a composite score between 0 and 100 for your brand.

What is the 4P framework?

The 4P framework measures four dimensions of AI brand visibility: Perception (how are you described?), Persistence (does your visibility hold consistently over time?), Presence (are you appearing?), and Prestige (are you recommended above competitors?). Each P gets its own 0-100 score, and the master AiRR Score is a weighted composite of all four.

Which AI platforms do you track?

AiRR currently tracks ChatGPT and is architected to be model-agnostic. Our platform can extend to any LLM by swapping the API layer, with additional platforms on the roadmap based on customer needs.

How does the founding member rate work?

The prices shown are founding member rates for early adopters. These rates are locked in permanently for as long as you remain a customer. When standard pricing takes effect, your rate stays the same.

What is TAAIR?

TAAIR stands for Total Annual AI-Influenced Revenue. It represents the dollar value of commerce flowing through AI search for your brand. Position 1 captures roughly 52% of AI-influenced revenue on a given prompt. The gap between first and not appearing can be hundreds of thousands of dollars annually.

Can I track competitors?

Yes. Add any brand to track alongside yours and see comparative visibility, prestige, and perception data across all tracked prompts. Our leaderboard ranks brands head-to-head so you can see exactly where you stand in your category.

How is my data secured?

Your account data and prompt configurations are stored securely and never shared with other customers. AiRR queries public AI models the same way any user would. We do not access your internal analytics, website data, or customer information.

How long does setup take?

Minutes. Enter your brand name and select your geography. AI recommends your competitors, the best prompts to track, and the most relevant personas for your category. Confirm or adjust, and your first AiRR Score loads in under 10 minutes. Completely self-service on Starter and Pro plans.