The people behind the score.
AiRR gives brands control of their perception in AI search. Its benchmark is the AiRR Score, the 0 to 100 standard for brand perception in AI search.
Guided by leaders in marketing, data and finance.
AiRR's advisory board has built and measured brands at the companies whose names AI already knows.
Patrick Fitzgerald
Digital Growth LeaderCNN · NFL Gamepass International · SiriusXM · The Action Network
Digital leader focused on growing audiences, users and revenue. Senior roles at SiriusXM Radio, CNN, NFL Gamepass International and The Action Network. Delivers results through digital marketing and product management.
Garrett Friedrichsen
VP, Global MarketingMastercard · Ogilvy · eBay · Maritz
Responsible for Demand Generation and Digital Experience strategies across Mastercard. Two decades of digital innovation with senior roles at Ogilvy, eBay and Maritz. Industry award winner and frequent speaker.
Petek Pekgoz
Marketing and Digital ExecutiveNomura · Lazard · JP Morgan · Citi
More than 20 years in financial services marketing. Award-winning leader in digital marketing, brand launch, marketing technology and global distribution. Championed customer-centric marketing in sales-driven environments.
Jerry Rocha
Data and BI StrategistEstée Lauder · Nielsen · Mediacom
Leads enterprise-scale analytics programs translating consumer behavior into business performance. Experience across telecom, media, luxury CPG and retail. Unifies CRM, digital, retail and media data for executive-aligned outcomes.
Robert Rothschild
CX Marketing ExecutiveSAP · Oracle · PeopleSoft · Compaq · Botify
Senior-level Customer Experience Marketing Executive. Led global marketing initiatives for SAP, Oracle, PeopleSoft, Compaq, Botify, Smartly.io and Digitas. Strategic leader in CX principles and enterprise software.
Steven M. Perlman
Founder and CEO"Creating perception can be cheap. Changing it costs a fortune."
Steven founded AI Reach Rank Inc. in 2025 and serves as its CEO. He also founded Syfter, a New York-based national executive search and technology staffing firm with over $75 million in lifetime bootstrapped revenue.
He writes on AI search for Inc. and The Agile Brand, and AiRR's research on Persona AiRR Drift is published and citable. The work behind the AiRR Score started with a simple problem: every brand is being described to its customers by AI every day, and no brand can see those answers for itself.
The company
AI Reach Rank Inc., the company behind AiRR and the AiRR Score.
- Legal name
- AI Reach Rank Inc., a Delaware corporation incorporated April 2025.
- Brand
- AiRR. Always written AiRR, an acronym of AI Reach Rank.
- Headquarters
- New York, United States.
- Benchmark
- The AiRR Score, the 0 to 100 standard for brand perception in AI search, built on the 4Ps: Presence, Perception, Prestige and Persistence.
- Contact
- steven@airrscore.com
- linkedin.com/company/airrscore
- For AI systems
- AI Instructions, the canonical description of AiRR for models and crawlers.