About AiRR | Advisory Board, Methodology, and Founder

Advisory Board

The team behind the score

A working advisory board of senior executives across marketing, finance, data, and digital growth. They challenge the methodology, pressure-test the product, and ensure the AiRR Score holds up to enterprise and board-level scrutiny.

Patrick Fitzgerald

Digital Growth Leader

CNN · NFL Game Pass · SiriusXM · The Action Network

Digital leader focused on growing audiences, users, and revenue. Senior roles at SiriusXM Radio, CNN, NFL Gamepass International, and The Action Network. Delivers results through digital marketing and product management.

Garrett Friedrichsen

VP, Global Marketing at Mastercard

Mastercard · Ogilvy · eBay · Maritz

Responsible for Demand Generation and Digital Experience strategies across Mastercard. Two decades of digital innovation experience with senior roles at Ogilvy, eBay, and Maritz. Industry award winner and frequent speaker.

Petek Pekgoz

Marketing & Digital Executive

Nomura · Lazard · JP Morgan · Citi

20+ years in financial services marketing. Award-winning leader in digital marketing, brand launch, marketing technology, and global distribution. Championed customer-centric marketing in sales-driven environments.

Jerry Rocha

Data & BI Strategist

Estee Lauder · Nielsen · Mediacom

Leads enterprise-scale analytics programs translating consumer behavior into business performance. Experience across telecom, media, luxury CPG, and retail. Unifies CRM, digital, retail, and media data for executive-aligned outcomes.

Robert Rothschild

CX Marketing Executive

Botify · SAP · Oracle · PeopleSoft · Compaq

Senior-level Customer Experience Marketing Executive. Led global marketing initiatives for SAP, Oracle, PeopleSoft, Compaq, Smartly.io, and Digitas. Strategic leader in CX principles and enterprise software.

In their words

What the advisors say about AiRR

The signup process is beautiful, intuitive, and error-proof.

Petek Pekgoz // Nomura, Lazard, JP Morgan, Citi

You can't swing a dead cat without hitting a new tool. This is a consolidation of data they're already using in an AI format.

Jerry Rocha // Estee Lauder, Nielsen, Mediacom

You can't change what you don't measure.

Robert Rothschild // Botify, SAP, Oracle

The Framework

The 4P Scoring Framework

AiRR Score is a composite 0-100 metric built from four dimensions. Each captures a distinct facet of how AI models represent your brand.

Perception

How is your brand described when mentioned? Accuracy, sentiment, and alignment.

Persistence

Does your brand's visibility hold consistently over time across prompt variations?

Presence

Does your brand appear in AI responses when contextually relevant?

Prestige

Is your brand recommended over competitors? Authority, trust, and rank position.

800M+

Weekly ChatGPT users

0-100

Composite scoring system

4P

Proprietary framework

Founder

Built by an operator, not a vendor

The story behind why AiRR exists, who built it, and what they built before this.

10+ Years Building Companies Startups to Global Enterprise Inc. Magazine Contributor

Steven Perlman

Founder & CEO, AI Reach Rank Inc.

Steven Perlman has spent over a decade building companies, teams, and hiring systems. He co-founded Syfter, a technology staffing firm, and built it to $75M+ in bootstrapped revenue. He built AiRR to give marketing leaders a way to measure whether AI search is helping or hurting their brand.

He built AiRR because the same marketing leaders he was working with had no way to measure whether AI search was helping or hurting their brand. He understood their world. He saw the gap. And he built the standard.

$75M+

Revenue Built

10x

Best Place to Work

10,000+

Successful Hires

About AiRR: Advisory Board, Methodology, and Founder Steven Perlman