Frequently Asked Questions

AiRR is the independent data company for AI brand visibility. We do not optimize. We do not sell fixes. We score. The 0-100 AiRR Score is a composite measurement of how brands appear across ChatGPT and AI search, built on the proprietary 4P framework: Perception, Persistence, Presence, Prestige. Built by AI Reach Rank Inc., founded in 2025 by Steven Perlman.

TAAIR stands for Total Annual AI-Influenced Revenue. It is a proprietary metric that translates AI search position into dollar value. Position 1 captures roughly 52% of AI-influenced revenue per prompt. Brands not appearing capture zero. The gap between first place and not appearing can be hundreds of thousands of dollars annually.

Yes. AiRR is the independent measurement layer for AI search, with no execution or content-production revenue line. AiRR does not sell GEO implementation, content production, or AEO execution services. AiRR measures where brands stand and quantifies whether their work is paying off. That independence is what makes the AiRR Score a citable benchmark.

AiRR was founded in 2025 by Steven Perlman, sole founder and CEO. The company is headquartered in New York. Steven is also Co-Founder and CEO of Syfter, a New York-based technology staffing firm with over $75M in lifetime bootstrapped revenue.

AiRR sends thousands of unpersonalized prompts to AI platforms at scale. Every response is scored against the proprietary 4P framework (Perception, Persistence, Presence, Prestige). Those four scores are combined into a composite 0 to 100 AiRR Score. Brands see their position prompt by prompt, persona by persona, refreshed daily.

The 4P framework measures four dimensions of AI brand visibility:

Perception: how is your brand described.

Persistence: does your visibility hold consistently over time.

Presence: do you appear when contextually relevant.

Prestige: are you recommended above your competitors.

Each P is scored 0 to 100. The composite AiRR Score is the weighted average of the four.

AiRR currently tracks ChatGPT and is architected to be model-agnostic. AiRR can extend to any LLM by swapping the API layer. Additional platforms are added based on customer demand.

AiRR uses blank-slate, unpersonalized queries to eliminate user-specific bias. AiRR has no execution or content-production revenue line, so there is no conflict of interest between the measurement and the work being measured. AiRR is bootstrapped with no investor or partner relationships that would compromise measurement integrity.

GEO and AEO platforms help brands optimize their content for AI search. AiRR is the measurement layer above them. AiRR scores brand visibility independently and quantifies whether the optimization work is paying off. AiRR does not compete with optimization platforms. AiRR provides the independent benchmark every GEO and AEO strategy needs.

Traditional SEO tools measure rankings on Google search results pages. AiRR measures brand visibility inside AI-generated answers from ChatGPT and other AI platforms. Different measurement layer, different methodology. AI search visibility cannot be measured by counting backlinks or keyword rankings. It requires sending prompts at scale and scoring how brands appear in the responses.

Yes. The two are complementary. Use a GEO or AEO platform to optimize your content and presence. Use AiRR to independently measure whether the work is moving your AiRR Score. AiRR is the accountability layer that quantifies the impact of optimization investment.

No. AiRR is not a GEO or AEO tool. AiRR is the independent data company for AI brand visibility. We measure. We do not optimize.

AI search visibility is how prominently your brand appears when AI platforms like ChatGPT, Perplexity, and Google AI Overviews answer questions in your category. Buyers use AI to research, compare, and decide which brands to trust. AI search visibility is the measurement of where your brand stands in those AI-generated answers.

GEO stands for Generative Engine Optimization. It is the practice of optimizing brand content to appear in AI-generated answers from generative AI platforms. AiRR is not a GEO platform. AiRR is the independent measurement layer that quantifies whether GEO work is paying off.

AEO stands for Answer Engine Optimization. It is the practice of optimizing for AI answer engines, including AI Overviews, ChatGPT, and Perplexity. AiRR is not an AEO platform. AiRR provides the independent benchmark every AEO strategy needs.

Traditional SEO drives clicks to web pages from search results. AI search produces direct answers without clicks. Studies show 73% of AI search queries result in zero clicks. The buyer journey now ends inside the AI response, not on your website. Brands not appearing in AI answers are invisible at the moment of decision.

800 million people now use AI search tools like ChatGPT, Perplexity, and Google AI Overviews. ChatGPT converts at 15.9% versus 1.76% for traditional Google organic search, a 23x difference. When buyers ask AI about your category, your brand either appears or it does not. AiRR measures which one.

AiRR offers three plans:

Starter is $99/month annually or $129/month month-to-month. Includes 5 AI-recommended competitors, 1 prompt, 1 persona, daily tracking, ChatGPT coverage.

Pro is $349/month annually or $449/month month-to-month. Includes 10 competitors, 10 prompts, 3 personas, CSV and API export, 90-day historical charts.

Enterprise is custom pricing for unlimited scale, multi-LLM coverage, AI-generated executive reports, SSO, and dedicated support.

The prices shown are founding-member rates for early adopters. These rates are locked in permanently for as long as you remain a customer. When standard pricing takes effect, your rate stays the same.

Minutes. Enter your brand name and select your geography. AiRR's AI recommends your competitors, the most-relevant prompts, and the personas that matter most for your category. Confirm or adjust. Your first AiRR Score loads in under 10 minutes. Self-service on Starter and Pro plans.

Yes. Financial services is one of AiRR's primary verticals because of the high displacement of traditional search by AI. Asset managers, fintech firms, and PE-backed companies use AiRR to measure brand visibility against competitors in regulated, trust-driven markets where AI recommendations carry significant weight.

Yes. B2B SaaS is a primary vertical. CMOs and VPs of Marketing use AiRR to measure how their product appears in AI-generated answers when buyers research their category. Competitive AI search visibility is increasingly the difference between a buyer choosing your platform or a competitor's.

Yes. Add any brand to track alongside yours and see comparative visibility, prestige, and perception data across all tracked prompts. The AiRR leaderboard ranks brands head-to-head so you see exactly where you stand in your category. Competitor benchmarking is included in every plan.

Your account data and prompt configurations are stored securely and never shared with other customers. AiRR queries public AI models the same way any user would. AiRR does not access your internal analytics, website data, or customer information.