AiRR Score Research
The AiRR Research Series
Independent third-party research on how brands are measured, valued, and recommended inside AI search.
AI search is the seventh channel in the marketing stack, and the one no one is measuring. The AiRR Research Series investigates what that gap is worth, how it behaves differently from Google, and what it takes to close it. Each paper is published with full methodology disclosure, cited sources, and ungated PDFs.
New papers release quarterly.
Paper 04 · May 2026
The Persona Reversal
Why AI brand visibility is not about your brand
ChatGPT does not recommend the same brand to every audience asking the same question. Across 8,811 prompts and 30 brands, a single brand's AI search visibility shifts by up to 40.40 AiRR points when only the audience persona changes. This paper introduces Persona AiRR Drift (PAD), the metric that quantifies it.
Read the paper →
Paper 03 · April 2026
What a Position Is Worth
The economics of visibility when there is no page two
The first formula to calculate the dollar value of an AI search position. Position 1 on a single ChatGPT prompt is worth $541,719 per year for an average brand. Not appearing is worth $0.
Read the paper →
Paper 02 · March 2026
The Prompt Gap
One brand, many positions
Three controlled tests across steakhouses, hotels, and sneakers prove that changing a few words in a prompt changes the brand ranking entirely. Marriott, the #1 national hotel brand, disappears on local prompts.
Read the paper →
Paper 01 · February 2026
The Super Bowl AI Effect
Why $8 million in ad spend moves nothing in ChatGPT
A controlled study of 8 brands across 4 competitive industry pairs found that Super Bowl LX advertising did not change which brand ChatGPT recommends. In every pair, the brand that led before kickoff still led one week later.
Read the paper →
Subscribe
Get the next paper first
New research publishes quarterly. One email per paper, no marketing noise.
We'll only email you when there's new research to share.Want to see your own AiRR Score?
Our research measures the industry. The platform measures your brand.
Get Your AiRR Score →