The short answer
Choose AiRR when you want one number you can defend and the work to move it, done for you, measured through your ideal customer's eyes, per engine, never blended, without anyone touching your systems.
Choose Ahrefs Brand Radar when your team already runs SEO in Ahrefs, you want AI mentions, citations and share of voice next to that data, and you want history from before you started tracking.
At a glance
The score, plus the work
- CategoryMeasurement and done-for-you execution
- Score integrityWeights locked; every brand measured identically, customer or not
- Headline metricAiRR Score, a 0 to 100 composite of the 4Ps
- Framework4P (Presence, Perception, Prestige, Persistence)
- EnginesChatGPT on Professional; Enterprise adds your choice of Gemini, Perplexity, Claude, Microsoft Copilot, Google AI Overviews and Meta AI, each with its own AiRR Score
- PricingProfessional and Enterprise, priced per brand
- Best forBrands that want the number and the fix without running a platform
AI visibility in an SEO suite
- CategoryAI visibility inside the Ahrefs SEO suite; also sold on its own
- Who does the workYour team
- Headline metricsMentions, citations, AI share of voice and estimated impressions
- EnginesGoogle AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini and Microsoft Copilot; Claude on custom prompts only
- Ideal-customer lensNot described; Ahrefs says its prompts are asked without stored user data or prior context
- HistoryAI chatbot data from May 2025 and AI Overviews data from August 2024; custom prompts daily, weekly or monthly
- PricingAhrefs Lite $129 a month includes 5 custom prompts; custom prompt packages from $50 a month; AI index $199 a month per platform or $699 a month for all. As of November 3, 2026.
- Best forTeams that want AI visibility history next to their SEO data
Side-by-side
| Dimension | AiRR | Ahrefs Brand Radar |
|---|---|---|
| What you buy | A program delivered to you: the score, the content and the publication map | Software your team operates: an AI answer index and custom prompt tracking inside Ahrefs |
| Headline metric | AiRR Score, 0 to 100: a composite of Presence, Perception, Prestige and Persistence | Separate metrics: mentions, citations, AI share of voice and estimated impressions |
| Ideal-customer lens | Every prompt asked as your ideal customers; Persona AiRR Drift shows how far each customer's answer sits from the average user's | Not described; prompts are asked without stored user data or prior context |
| History | Daily; full history on Enterprise, the last 90 days on Professional | Index data back to May 2025 for AI chatbots and August 2024 for AI Overviews |
| Engines | ChatGPT on Professional; Enterprise adds your choice of six more, each scored separately | Six AI surfaces, plus Claude on custom prompts |
| Content | A listicle, a comparison article and a blog post per prompt, written for you, plus the publication map | Insights and prompt suggestions; content tools are a separate Ahrefs add-on |
| Pricing | Professional and Enterprise, priced per brand | From $50 a month for custom prompts; AI index from $199 a month per platform |
Ahrefs Brand Radar facts are as of November 3, 2026, from the vendor's own website. Vendors change plans and prices often; check the vendor's site before you buy.
Where each platform wins
What Ahrefs Brand Radar does better
History before you start. Brand Radar's index holds AI chatbot answers from May 2025 and AI Overviews answers from August 2024, so you can look back before you began tracking. AiRR's history starts the day measurement starts.
SEO and AI in one place. For a team that lives in Ahrefs, AI mentions and citations sit next to the backlink and keyword data it already uses.
A category view without writing prompts. The pre-built index of search-derived prompts shows a category's AI landscape before you define your own questions.
What AiRR does better
Your ideal customer's lens. AiRR asks every question as your ideal customers and reports how far their answer sits from the average user's. Ahrefs asks without any user context by design, which shows the average answer only.
One composite number. The AiRR Score is a 0 to 100 composite of the 4Ps that you can put on a slide and benchmark over time. Brand Radar reports separate metrics.
Perception, scored for accuracy. AiRR scores whether what AI says about you is accurate, separately from how positive it is.
Done for you. AiRR ranks the prompts you can win, writes the content, maps where to publish it and rescores you every day, without touching your systems.
A score that stays honest. The weights behind the AiRR Score are locked and every brand in your field is measured identically, customer or not.
When to choose Ahrefs Brand Radar instead of AiRR
Ahrefs Brand Radar is the right call when:
Your team runs SEO in Ahrefs every day and AI search is one part of that program. You want mentions, citations and share of voice in the same tool, and you want to look back before you started tracking.
When to choose AiRR instead of Ahrefs Brand Radar
AiRR is the right call when:
You want AI's answers measured through your ideal customer's eyes, not only the average answer, scored as one number you can defend, and you want the work that changes the answer delivered for you. You want pricing set for your brand.
The structural difference
Brand Radar is an index inside an SEO suite: it shows your team what AI answered and who it cited, and your team decides what to do. AiRR is a program with a score attached. AiRR ranks the prompts you can win, delivers the content and tells you where to put it, and the AiRR Score tells you every day whether the answer moved.
Because AiRR also does the work, the score has to be above suspicion. That is why the weights are locked, why every brand in the field is measured identically whether it pays AiRR or not, and why every point traces back to what AI actually said.