AiRR
Do you know where your brand ranks
in AI search?
ChatGPT
Claude
Gemini
Perplexity
AI search clicks through at 9x the rate of Google
Google Organic
1.76%
~2 out of 100 buy
vs
ChatGPT
15.9%
~16 out of 100 click through
Source: Seer Interactive
Every position has a dollar value
Of those 16 who click through from ChatGPT...
Based on 50,000 monthly AI queries · $500 avg. purchase value
52%
~8 buyers
Position 1
$4.2M/yr
>2x
25%
~4 buyers
Position 2
$2.1M/yr
1.7x
15%
~2 buyers
Position 3
$1.2M/yr
1.9x
8%
~1 buyer
Position 4
$0.7M/yr
0%
~0 buyers
Position 5+
~$0
Only 2.1 AiRR Score points between  #1  and  #2
AiRR Score Leaderboard
1
American Airlines
75.9
2
★ Delta
73.8
3
United Airlines
60.1
4
Southwest Airlines
58.3
5
Alaska Airlines
52.0
6
JetBlue Airways
45.3
7
Virgin
31.3
#1 to #2
2.1 pts
#2 to #3
13.7 pts
#3 to #4
1.8 pts
The user sees "Position 1" and "Position 2."
They have no idea the race is almost tied.
A small improvement gets you to #1.
Without AiRR, you'd never know how close you are.
Different people get different answers
AI recommendations shift based on who is asking. AiRR tracks every persona.
Budget Conscious
"Best affordable airline for domestic travel"
1
Southwest Airlines
74.3
2
Delta
39.0
3
JetBlue Airways
38.5
Luxury Seeker
"Best premium airline for international first class"
1
Delta
82.1
2
American Airlines
69.1
3
United Airlines
63.8
Frequent Flyer
"Best airline rewards program in the US"
1
American Airlines
78.2
2
Delta
75.1
3
Alaska Airlines
52.4
Track every prompt that defines your brand
Tracked Prompt
"Which airline has the best rewards program for frequent flyers in the U.S.?"
Position 1
Delta
81.2
Position 2
United Airlines
71.3
Position 3
American Airlines
49.0
Position 4
Southwest
42.0
Our Methodology
How we solve this: the 4P Framework
A proprietary 0-100 composite score built from four dimensions
P
Presence
Do you show up in AI responses when it matters?
P
Perception
How is your brand described and positioned?
P
Prestige
Are you recommended over your competitors?
P
Persistence
Does your visibility hold consistently over time?
This is not SEO. This is GEO.
Your competitors are already being
ranked by AI. You just can't see it yet.
Profound
Conductor
BrightEdge
Semrush
Otterly.AI
Peec AI
They optimize. AiRR measures. You can't improve what you can't quantify.
AiRR Score. The third party measurement system of record for AI search.
Optimization
Guessing
Measurement
What's your AiRR Score?
airrscore.com